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WOAW has partnered with Midwest again for the launch of their second WOAWWEST collaboration. The creative collective, WOAW and Midwest, an American vintage store, are working hand-in-hand again in releasing their second capsule collection featuring a military accent that gives this collection a solid sense of style. Midwest has always been renowned for rendering the traditional camouflage print and now reinterprets this with WOAW by combining four fundamental elements - colour, military, patchwork, and contemporary trend - into a production ranging from timeless casual garments to practical home and lifestyle products that are consummately consistent with both collaborators’ concept of lifestyle. First in line are the standard-fit Parka Jacket, Kimono,Bomber Jacket, and Light Coat finely crafted using the iconic camouflage patterned fabric and patchwork in olive green and light brown. Different shades of grey and hues of dark blue areintegrated into the converted, military-inspired sweatpants that will be unleashed in various sizes for men and women.
Another ensemble of the collection is the well-made everyday but stylish tote bag and roomy but lightweight weekend bag that is just ideal for your short getaway. The must-have accessory has got to be the all-black dad cap that is embroidered with the collaboration name, WOAWWEST, and the logo. It will also roll out its first set of collectible signature pin badges in a pack of 5. The mention-worthy home and lifestyle category includes the best-selling alphabet cushions that garnered much rave in the last collection. Making a great hit last time, they have returned with the addition of two new designs: a round patched cushion and a hashtag cushion.Every single one of them personifies a different character perfectly. Making its first appearance, the teddy bear is a must for adding a touch of personality to your home. Starting on the release date January 7th 2016, in limited quantities, the collection will be showcased in the display window and exhibited on the top floor at WOAW Store.