Since its beginning, the unprecedented success of the Timex brand can best be attributed to its driving passion for undaunted innovation. By applying cutting-edge production methods to a static industry, Timex revolutionized watch making and created a cherished consumer brand with products in outdoor, sports and style categories. Through creative marketing that extolled the value and reliability of the product and brand in a compelling, engaging and spirited fashion, Timex became a household name synonymous with design, durability, and performance.
When the Timex watch revolutionized the industry over half a century ago, the consumer valued intelligently designed timepieces characterized by modern design, unprecedented durability, and high-performance – at a quarter the price of Swiss-made watches. Today, what is valued – more valuable than any other service, good or commodity – is time itself. Timex will pursue opportunities inside and outside the watch category, and continue to embrace its reason for being: undaunted innovation