Lifestyle concept store, WOAW has partnered with high-street fashion store, EDIT for the first collaboration, EDIT @ WOAW Capsule Collection, providing a series of fashion products to present an edit of the autumn essence.
EDIT, meaning of “edit things we love”, Genevieve and Jacqueline, co-founders of the store believe we are all editors of our own lives, writing our own stories and adventures and keep the best plot among. Through fashion and style, EDIT brings an edit of established and emerging designer brands and hang-picked items from international markets and bazaars as well as its in-house collection. This matches the vibes of WOAW that pulls together products and concept from Kevin Poon’s diverse range of interest, and to creates something amazing in different cultural contexts, hence the name – world of amazing wonders. WOAW stocks the most exclusive and hard-to-find merchandise to reflect each individual passions.
EDIT @ WOAW collection utilizes colours of navy, grey, denim blue and white to create every pieces, highlighting the mix with suit, contemporary and denim elements in high-street manner. The collection launches with a series of male and female piece, includes alphabet t-shirt, two tone denim, culottes and midi puff skirt.