Mario Lorenzin

Bellezza Natural Shampoo for Women

$112 HKD $160 HKD
The high quality and gentle BELLEZZA Radicchio Shampoo has been specifically formulated for women’s hair and it is mild enough for frequent use, keeping your hair clean and healthy on a daily basis. Its ability to maintain the scalp lipid balance makes this an isoepidermal product, clinically similar to the skin. The shampoo is pH-balanced and it removes any greasiness while preventing the negative rebound effect of scalp sebum overproduction. Moreover, with a pH naturally similar to the scalp, it doesn’t irritate the surface layers of the epidermis. BELLEZZA Radicchio Shampoo is ideal for use with the RINASCITA Radicchio Lotion, our solution to scalp and hair problems, patented by Mario Lorenzin in 1975.


  • Use BELLEZZA Radicchio Shampoo according to the length of your hair: 3-4 times a week for long hair and daily, if desired, for short hair.
  • Close your eyes, breathe deeply and leave the stress behind.
  • Wet the hair and the scalp thoroughly. 
  • Apply the shampoo both on the hair and the scalp and massage in using your fingertips in a circular movement. Leave to work for a minute, then rinse. 
  • Pat the hair dry with a towel. 
  • Allow the hair to air dry or use a hair drier on a medium temperature.
  • Our shampoo is ideal for washing your hair after any intense physical workout.

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