Posted on May 15 2017
Since 2006, TOMS’ One for One initiatives have helped millions of people around the world. For every product sold, TOMS helps a person in need, be it through shoes, water or sight.
The brand first started their philanthropy with shoes, giving a pair to a child in need for every pair sold. To date, they have given out over 70 million pairs. TOMS has since moved onto restoring sight through prescription glasses or surgery, and have helped close to half a million people regain or improve their vision.
Next, TOMS turned its focus to water – aiming to provide this necessity to families in need. So far, they have managed to provide 40,000 weeks of safe water. In addition, the brand also has a safe-birthing initiative, providing the equipment necessary to a sanitary birthing environment.
11 years later, TOMS is now working with more than 100 Giving Partners to deliver these ‘Gives’ in over 70 countries around the world. We can all make a difference. They asked the community to pick the ‘Give’ that is closest to their heart and #StandWithTOMS from the 5th to the 12th of May.
Each initiative was depicted by a special pin available for sale in TOMS stores. During the #StandWithTOMS period, the community stepped up for their ‘Gives’ by donning the pins, taking pictures and posting to social media with the hashtag. Global response was overwhelming - it is through these initiatives that all of us can do our part to give back, by raising awareness and joining TOMS on its continued mission to improve people’s lives. We #StandWithTOMS.
Check out the following instagram posts about the campaign by the social influencers.
Today, I’m wearing TOMS shoes to #StandWithTOMS because TOMS works with over 14 Sight Giving Partners to help restore sight to over 275,000 people in need. Give them a chance to see how beautiful this world is! 👀🌎 I invite you to show your support to #TOMS #OneforOne through purchase, social sharing today! @tomshongkong #tomshongkong
Today, I’m wearing TOMS shoes to #StandWithTOMS because I admire the work TOMS does to help so many different kinds of charities. More then 780 million people don't have access to safe water systems and clean water is something we so often take for granted and that's why this mission means the most for me. Not having access to safe water systems puts people at risk for water related sicknesses and forcing them to spend time getting water that they could spend working or attending school. A reminder to not take all things for granted and help other people in need. I invite you to show your support to #TOMS #OneforOne through purchase, social sharing today! @tomshongkong #tomshongkong 📸 @pauljs100