NATIVE SHOES RELEASES THE LITEKNIT ‘CLOUD EQUIPMENT’ COLLECTION
Posted on October 27 2016
Exclusive Pre-Release of New Material to Debut this November 2016
Enlightened by the past and shaped for the future, Native Shoes is a global footwear brand creating accessible, easy-to-wear silhouettes for today’s stomping grounds. Born out of the temperate rainforests and alpine tundras of Vancouver, Canada in 2009, Native concocts its signature ‘Future Classics’ recipe by combining innovation, originality, and the key ingredient — lite-ness. The result is a bonafide selection of iconic styles paired with the best of evolving technology. #keepitlite
Climbing up to cloud nine, Native Shoes will pre-release a limited capsule collection of its upcoming new style, the Mercury Liteknit this fall. Curated as a special ‘Cloud Equipment’ pack, the Mercury Liteknit will debut November 1, 2016 in three exclusive colorways (Air Blue, Dublin Grey, and Jiffy Black) online and in key global retailers.
Pulling notes from the wispy Cirrus, drizzle-inducing Nimbostratus, and thundering Cumulonimbus, the Cloud Equipment offering paves the way for the Mercury to officially launch in the upcoming Spring/Summer 2017 collection alongside an additional Liteknit style: the Rover.
Continuing to innovate classic silhouettes with futuristic and Beast Free* materials (PETA Approved Vegan certification; not a single hair nor hide on any animal, anywhere, has been used in the creation of its product), the intricately blended Liteknit is a brand new materiality from Native and a progressive follow up to the Apollo Moc, which was introduced in Spring 2015.
Constructed from an elasticized 3D knit — meaning that it’s flexible in key areas for close fitted form — the Mercury Liteknit is set atop an EVA outsole and paired with the newly introduced Superfoam perforated insole for added weightlessness. Just like walking on a cloud!
The Mercury Liteknit retails for $90 USD and will be available on www.nativeshoes.com as well as at selected retailers in the USA, Canada, United Kingdom, Hong Kong, Taiwan, and South East Asia.
Shop it exclusively now on woawstore.com