WOAW Throws a Slumber Party for Priv. Spoons Club Pop-up

Following closely on the heels of our collaboration with Italian watch brand Unimatic, WOAW partnered with Japan’s Priv. Spoons Club on its first collaboration to launch the “No Sleep Club” capsule collection, which will be available at our in-store pop-up.

To celebrate the occasion, we hosted a one-off pajama party on October 25th and invited Japanese illustrator Chocomoo, who also did the window display for the collaboration, to drop by and man a tote bag station where guests could get their own personalized illustrated tote bag.

Guests arrived en force dressed in the collaboration’s range of silky graphic pajamas to find that the store’s upper floor had been transformed into a place for sleep with a pillow-filled bathtub and a perfectly-made upright double bed that served as a photobooth opportunity. On display around these centerpieces were the collaborative capsule collection, as well as Priv. Spoons Club’s mainline collection of bed sheets, pillow cases, pajamas to slippers.

Check out the gallery below from the event, and don’t miss the WOAW x Priv. Spoons Club “No Sleep Club” pop-up, available until late November . You can also shop online here.